Senior judgment for the decisions that shape an early company.
We work alongside pre-seed to Series A founders on the moments that matter most — the raise, the go-to-market motion, the first leadership hires and, when it fits, the path into federal markets.
Four practices, one standard: useful on Monday morning.
The capital is now one of the country's most interesting places to build a company — and one of the most misunderstood. We help founders use both sides of it.
The region has deep technical talent, a growing early-stage investor base and the largest single buyer in the world a short Metro ride away.
It also has long sales cycles, unfamiliar contracting rules and a habit of pulling startups off course. Our job is to help you capture the upside without losing the plot.
A short, low-risk path to finding out if we can help.
- 01
Intro call
Thirty minutes, free. We listen, ask hard questions and tell you honestly whether we're the right fit.
- 02
Diagnostic
Two weeks inside the numbers, the pipeline and the team. You get a ranked list of what matters most.
- 03
Engagement
Fixed-scope projects or an embedded operator — with clear deliverables and a planned exit.
Notes from the work.
Five questions to answer before you start a raise
Most rounds that stall were in trouble before the first meeting. A short pre-flight check.
An SBIR award is a door, not a strategy
Federal grants can fund real R&D. They can also quietly pull a startup away from its market.
When to make your first sales hire (and who it should be)
Hiring a seasoned VP too early is one of the most expensive mistakes we see. There's a better sequence.
Tell us where the company is stuck.
A 30-minute introductory call is free. You'll leave with a clear view of whether we can help, and what the first two weeks would look like if we can.